Wayne State University

Aim Higher

Wayne State University

Public Relations

Media Report

April 8, 2006

Tomorrow may be brighter for ABC

The Detroit News
An article about anchorperson changes at the major network news operations includes a comment by Ben Burns, director of the WSU journalism program. “TV is starting to look a lot like major league sports, he says. “All the networks are looking for the formula that will work, with the main ingredient being intelligent, attractive women. Local stations have been doing this for years, and networks are just now catching on.”

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