Wayne State University

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Wayne State University

Public Relations

Media Report

February 9, 2014

Wayne State to host symposium on big data, business analytics


Wayne State University will host a symposium on big data and business analytics Wednesday, March 26 at Wayne State’s McGregor Memorial Conference Center. Wayne State has a Big Data and Business Analytics Group made up of faculty and staff experts ready to help business and IT executives, decision makers and marketing professionals learn how to use big data to take action, seize new growth opportunities and make their organizations more efficient. The symposium will focus on pragmatic issues faced while deploying big data strategies to drive business success. It will have a special focus on managing and analyzing the data captured through product development, manufacturing, distribution, marketing, sales and service in a global setting. The symposium also seeks to provide a clear distinction between legacy analytics pervasive in industry and the emerging next generation tools, technologies and processes that will form the foundation for a new wave of innovation and growth.


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