Wayne State University

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Wayne State University

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Media Report

November 8, 2012

TechTown to host Boston-born marketing hackathon for startups

http://detroit.cbslocal.com/2012/11/08/techtown-to-host-boston-born-marketing-hackathon-for-startups/

TechTown Thursday announced that the Massachusetts Innovation and Technology Exchange, an organization representing Boston’s digital marketing, media and Internet technology community, has selected the Detroit-based nonprofit incubator and accelerator to host the first MITX Up Detroit, an event that will pair TechTown startups with veteran marketers for a free two-hour mentoring session on Tuesday, Nov. 13. “Most entrepreneurs initially fail to realize that a smart marketing strategy can yield significant returns on investment,” said Leslie Smith, president and CEO of TechTown. “It typically takes a few years for that aha moment to strike — when mistakes or missed opportunities become glaringly obvious. TechTown clients learn from day one that success often hinges on marketing, which makes MITX Up Detroit the perfect complement to our existing curriculum.”

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