News and Announcements
Wayne State makes the news all year long
December 13, 2012
It’s common for media outlets to take a look at the year in review. The Office of Public Relations annually does a review of the year in media, and 2012 was another high-profile year for the university.
Wayne State saw a 17 percent increase in stories focused primarily or exclusively on the university, from 542 in 2011 up to 637 in 2012. These stories were often pitched or facilitated by WSU’s PR professionals.
The coverage extended from Detroit outlets to the New York Times, Wall Street Journal, USA Today, Good Morning America and around the world.
Stories that generated the most headlines included Cynthia Bir, professor of engineering, crashing an airplane for the Discovery Channel; WSU’s announced plan to build a $93 million biomedical research building; and a breakthrough study by Seetha Shankaran, professor of pediatrics, on the benefits of cooling-blanket treatment on oxygen-deprived newborns.
“As traditional media continues to shrink and evolve, it’s an ongoing challenge to land media coverage, so to grow our placements is an accomplishment,” says Matt Lockwood, director of communications. “Moving forward, I’d like to request that everyone at Wayne State contact the public relations team whenever they have good news so that we’re sure to capitalize on every opportunity.”